Indie Alliance
A Decentralised Major Label Network.
It was the best of times,
it was the worst of times
There are more ways than ever to create, release and promote music, and while this is a good thing for some — it generates a circle of fatigue and oversaturation in the music industry, causing the value of the music to plummet. The average value of a song today is just €90, and 80% of artists never reach 50 listeners per month.
32 million songs could
vanish overnight and
nobody would notice.
This creates a massive power imbalance. Major Labels has the power to remove over half of the streaming catalog from Spotify by pulling their artists from the platform, even though they control less than 20% of the songs uploaded.
This forces DSPs like Spotify to follow their lead, and help them increase their advantages over independent record labels.
Because it's just easier
Major Labels are able to provide features that are impossible to build and maintain for a smaller independent label with limited staff and budgets — and are usually the only way to get things like:
📈 Playlist promotion
🏛️ Extended infrastructure
💿 Demo and Scouting support
💻 Internal tools and software
UNTIL
NOW
Major as a SaaS
...or MaaSaaS!
Indie Alliance is a decentralised* major label network provided as a SaaS. This makes it possible for us to be a part of an independent labels journey from the first day as a key partner in their music journey.
We provide you with things like:
📈 Playlist promotion
🏛️ Extended infrastructure
💿 Demo and Scouting support
💻 Internal tools and software
* We currently have nothing to do with, nor plan to introduce, crypto or NFT offerings.
📈 Playlist Promotion
1,300,000+ followers
9,000+ playlists
15+ curators
We have established a playlisting network of over 1.3 million followers that is estimated to generate 70 million streams annually.
This is possible thanks to our beta-stage playlisting tool that automatically curates, updates and matches a catalog of over 700 songs with over 9,000 playlists.
Over the past four years, Indie Alliance playlists have generated approximately 90 million streams for the Rexius Records Catalog.
🏛️ Extended Infrastructure Coming Soon
Using a combination of workflow tools and AI, we're able to automate repetitive tasks and increase productivity for each team member by a 1:1 ratio.
That means that even if you're a small label with only three employees, you can produce the results of a team of six.
This gives the labels that user our services a competitive advantage over the major labels, as we're able to help them achieve more with less.
Rexius Records saves an estimated 3,000 hours of work, every month.
💿 Demo and Scouting Coming Soon
For Artists, one of the biggest challenges is getting your music initially heard by a record label. Because a small label can receive upwards of 50 demos per day.
It's impossible to justify the cost of having an A&R review every single one, and the demo submissions usually just become an abandoned email inbox.
Our service helps Labels set up a demo inbox where artists pay a small fee for guaranteed feedback, ensuring their music gets heard and helping labels fund their scouting.
Get started today.
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